Suko Paint
E-commerce platform for a premium Nigerian paint brand — featuring a full product catalog, color visualizer tool, dealer locator, and project calculator to help buyers choose and budget the right paint.
Paint buyers in Nigeria predominantly make purchasing decisions in hardware stores based on what is physically available. To shift purchase intent online, Suko Paint needed to give buyers a compelling reason to choose their colour and brand before walking into any store — so that they arrive at the counter asking specifically for Suko.
Our Approach
We built the digital experience around the two moments that matter most in a paint purchase: colour selection and quantity estimation. The visualiser makes colour choice happen on the website. The project calculator tells buyers exactly how many cans they need. By the time they reach a dealer, the decision is already made — Suko just needs to be in stock.
Built With Intention
Every feature here was designed to solve a real problem — not to fill a requirements list.
Color Visualizer — The Decision Made Before the Store
The single biggest driver of paint brand loyalty is colour confidence. A buyer who chose their shade on the Suko website arrives at a hardware store with a specific shade code — they are no longer susceptible to being switched to a competitor by a sales assistant. The visualiser is a brand lock-in tool disguised as a helpful feature.
Project Calculator — Preventing Under-Purchase Regret
Nothing loses a customer faster than selling them too little paint and forcing a second trip. Our project calculator asks for room dimensions and surface type, then returns an exact can count with a 10% safety margin. Buyers who calculate before purchasing are more confident at checkout and less likely to return products.
Dealer Locator — Converting Digital Intent to Physical Purchase
Suko's distribution is retail-first. The dealer locator ensures that a buyer who chose their colour online can immediately find the nearest stockist. This bridges the digital-to-physical purchase journey — preventing a buyer from choosing Suko online but purchasing a competitor's paint simply because they didn't know where to find it.
The Result
A digital brand experience that moves the paint purchase decision from the hardware store shelf to the buyer's phone — with a colour visualiser and project calculator that create Suko-specific intent before any physical interaction with a dealer.
Technologies Used
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